Page Speed & Core Website Optimization
Page speed and core website optimization are critical factors that influence the performance and user experience of a website. In today’s fast-paced digital world, users expect websites to load quickly and smoothly, and search engines also consider page speed as a ranking factor. Therefore, optimizing the speed and performance of your website is crucial for attracting and retaining visitors and improving your search engine visibility.
Page Load Time
Page load time refers to the time it takes for a web page to fully load in a user's browser. Studies have shown that users tend to abandon a website if it takes too long to load. Aim to keep your page load time under a few seconds, ideally less than 3 seconds.
Mobile Optimization
With a growing number of users accessing the web from mobile devices, it's essential to ensure that your website is optimized for mobile devices. Mobile optimization involves using responsive web design and minimizing elements that could slow down mobile loading times.
Minimize HTTP Requests
Each element on a web page, such as images, CSS, and JavaScript files, requires an individual HTTP request. Minimizing the number of requests by combining CSS and JavaScript files and using CSS sprites for images can help improve page load times.
Optimize Images
Large image files can significantly slow down a website. Compress and resize images appropriately without compromising too much on quality to reduce their file sizes.
Content Delivery Network
A CDN is a network of servers distributed worldwide that store and deliver your website's static resources from the server closest to the user. This reduces latency and improves loading times.
Lazy Loading
Implement lazy loading for images and other non-essential resources so that they only load when a user scrolls to them, rather than all at once on the initial page load.
